Color for Dwelling and Selling

Choosing color for selling or dwelling can be a complex challenge full of roadblocks and pitfalls.


Have you always wanted to know more about the inner-workings of color as it relates to choosing interior and exterior colors for your home or office? Maybe you’re really good with color but want to confirm or just bolster your knowledge. Then you’ve come to the right place. Whether choosing color for selling or dwelling you’ll learn how to:

  • Narrow down the color choices from thousands, to hundreds, then to the very few that work in a space based on the science of color and the complexion of the space …
  • AND the secrets of creating color flow from one room to the next.
  • Get the color right the first time so you save time (from running between paint stores) and save money (because you only paint once)
  • Translate your clients’ or your own personal style into a cohesive, welcoming space.
  • Sharpen your design and color sensibility for the other pieces that will live in the space.

So, if you have a decorating concept in your head and are having a hard time making it happen; if you really care about your home and the way it feels to you and your family; if you want to give your client your best by learning this streamlined color system; then what you learn in this webinar is not just a gut-check – it’s a scientifically based system that boosts your color confidence so you get it right the first time and every time. Choose to become a Certified Color Consultant …or not. Certification includes passing a test with a minimum of a 75% score.

Required Class Tools: Sherwin Williams Fan Deck (available at your local Sherwin Williams Store) and a color wheel (available at your local office or art supply retailer)

Participants Will Learn:

Part I:

  1. Conquering Colorphobia – Learning the language of Color
    1. Basic color theory and terminology – even though you may think you know a lot about color there is information in this lesson that will be new to you!
  2. Neutrals are colors, too.
  3. Understanding the affects of natural and artificial light has on your color decisions.
  4. The science of choosing interior and exterior color – De-coding the Sherwin Williams Fan Deck
  5. The 5-Step dummy-proof system that teaches you how to choose color faster and with less frustration.
    1. Finding Fixed Elements in a Space
    2. Training Your Brain to Read the Room as Warm or Cool – preventing color mishaps and paint miss-tints
    3. Knowing the Color Wheel – the Science of Color Schemes and why it is fool-proof
    4. Not Crossing the Line – the science of matching the color with the space
    5. Staying In Your Lane — the easiest way to create flow from one room to the next
    6. Rinse…repeat
  6. Using Color for Selling
    1. How to use other color tools that confirm your color choices and advice.
    2. Reading the Room
    3. Using Staging-Safe™ Colors
    4. Spreading Color Around
    5. Color Mapping
  7. Using Color for Dwelling
    1. Reading the Room
    2. Using a Tint, Tone, or Shade and how it looks in a room
    3. Spreading Color Around
    4. Color Mapping and Color Cross-pollination
    5. What about the kid’s rooms?
  8. Seeing Real-Life rooms to Evaluate

Part II:

  1. Everything you wanted to know about paint but were afraid to ask (or you really didn’t want to know but you should know about anyway).
  2. The best painting tools and why I like using them.
  3. If you aren’t painting yourself, how to find a qualified painting contractor.
  4. Color consultation tools and the “how” and “why” to use them.
  5. The Business Side of Your color Consultation6.
  6. The Phone Call and what to Say First – Setting Client Expectations
    1. Asking the right Questions
    2. The Forms
  7. The Consultation Process
  8. Working With A Paint Store
  9. Handling Objections
  10. The All-Important Follow-Up


Duration: 2 Lessons at 2 Hours Each

You Choose:

Earn FIVE CE credits for the CSP International™ Masters of Real Estate Staging PLUS Certified Color Consultant designation

    • Attend two 2 hr webinars, submit coursework, and a completed assignment workbook in addition to achieving 75% or higher on final exam.
    • FEE: Certification for CSP® is $199 and Non CSP® $229 and includes both webinars, workbook with forms and pricing, certification, marking of coursework, exam and certificate.


NON Credit and Non Certification: General Interest Only.

    • NO certification, NO workbook or Certificate of Attendance or CE credits.
    • FEE: $99 for CSP® and $129 for Non CSP®

Additional recommended color tools are optional and are sold separately for both options.

Jan Maresh CSPJan Maresh CSP


Jan Saunders Maresh

Instructor Bio:

Jan Saunders Maresh is the Author of 17 books. Her most recent titles are Home Staging for Dummies (co-authored by Christine Rae) and Sewing for Dummies, 1st, 2nd, and 3rd Editions (Wiley Publishing). As a life-long Do-It-Yourselfer, avid Writer, Speaker, Mompreneur, Jan has done it all. From sewing for herself, her home and her family then writing and teaching others her favorite techniques and best practices; to decorating, redesigning rooms, and staging homes for sale. While running a successful consulting and home staging business, she trained further in everything color, design, and sustainability. As a Color Specialist in two different systems and a Trainer for the CSP International™ Business Training Academy, Maresh is accredited to train real estate professionals and building contractors Sustainable Remodeling and Building Practices as they earn their Certified Eco-Professional™ designation. Jan also has a unique talent is combining her personal hands-on experiences with her step-by-step approach in teaching average home owners how to achieve extraordinary DIY results. “I’ve made all the mistakes…so you don’t have to,” she affirms. For those that are all thumbs or when the project gets a little out of hand, Jan’s on-line training, webinars, professional advice, and featured experts provide the best local resources at


“Just to let you know I thoroughly enjoyed the sessions. Even though I missed one of the live classes, I learned so much listening to the recorded version.  I like the timely manner in which you presented the information and even though I was not in a room with you, it felt like I was.  You made sure everyone understood what you were saying.  I am really excited to build on the knowledge you have given me.  I look forward to meeting you sometime and also to having more sessions with you. It was a pleasure getting to know you.  Have a great evening.
” ~ Pamela Mavour-Allen

“Thanks for the quick reply and for giving feedback on my questions. It was very interesting to learn the science behind colour. I’m a quilter and am picky with my fabric combinations…but now have understanding as to why certain colour combinations and tones work or don’t work together.” ~ Thanks again,
Tess Daglish

“Well I have to tell you this has been one of the most wonderful educational endeavors I have ever undertaken.   Again, this was really fabulous Jan and the time just flew.  But it was such “value added” I didn’t notice! Thanks so much.  I’m sort of looking forward to the exam…” ~ Just fabulous!  
Jill Ackerman

“I have always had a love of color, but didn’t know how to use it effectively.   I have often been overwhelmed when going to the paint store not knowing where to start and disappointed when the colors I chose didn’t work and I didn’t know why! I was soooo excited to learn there is a science to color that tells you which colors work together and why!  What a relief!  You did a great job of explaining how to use color in a selling application and in dwelling using both science and inspiration pieces.  The webinar was very “hands on,” we looked at a ton of examples to see what different color schemes looked like and how to use the fan deck to create this look.  I really liked how you walked us through the business side of color consulting and how you do Color Consultations with your clients.  This course has given me so much confidence and is such a great addition to my staging business!  I highly recommend this course to anyone in staging, redesign or someone who simply loves color!” ~ Thanks, Carlie Bloomer

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