Luxury Designation Restyle


Always at the forefront of career development for professional real estate stagers, CSP International™ recently launched a new luxe look for the International Luxury Staging Specialist™ Designation.

Since 2007, when CSP International first launched a series of professional development programs, the curricula have been consistently upgraded to keep abreast of the changes in economy, trends and styles. Today, we believe t he luxury market has elevated itself again through media exposure. So, in keeping with that concept, the newly styled logo has been released in support and for recognition of Certified Staging Professionals© working in that exclusive arena.

“In a nonregulated industry, we believe it is crucial to provide a consistent measure of skills, abilities, and integrity for real estate agents and sellers to base their buying decisions on,” says Christine Rae, President and CEO of CSP International.

Webster dictionary defines luxury as a condition of abundance or great ease and comfort; sumptuous environment. Something adding to pleasure or comfort but not absolutely necessary, or B: an indulgence in something that provides pleasure, satisfaction or ease. So where do the concepts for luxury living emanate from? Perhaps uber-wealthy patrons of ultra-luxe hotels and resorts bring ideas back from their stays and have builders interpret their style and desires into an everyday experience.

The expectations of the luxury consumers change fast. Rising affluence, amazing lifestyles, private drivers, designer clothing, expensive spa and vacation experiences all fueled by the maturation of the experience economy (online sharing) have all shifted the frontiers of luxury. Just think of the spa bathroom evolution!

At its heart, luxury is about STATUS. Status used to be about money and possessions. Now, people have so much that status is more about who you are than what you have. Now it is important to make sure that the brand you buy is socially conscious, so you can indulge without guilt. Sure, homes are more tasteful, with timeless quality; however, luxury consumers are driving social change through demanding brands make conscious decisions regarding sustainability and making the world better. Luxury brand marketing now boasts the DNA of its water source or that a percentage of profits are being donated toward environmental, educational, or sociopolitical change. Expect to see this factor more in decision-making, of who is selected to work or provide service to this demographic.

The long-term strategic challenge for luxury real estate will remain the epic shift toward more varied, individualized, and meaningful experiences that builders will incorporate as “normal” upgrades. Think dedicated meditation space with special attention to lighting, environment, air quality, water quality, and military-grade security for the property.

Providing a buyer with the luxury hotel experience, in luxury real estate, is quintessentially in the hands of an experienced stager. It is up to the stager to interpret lifestyle desires and create an ambiance to match or exceed expectations of the every-younger luxury buyer. In the real estate market there may be different perspectives of what defines luxury real estate, but everyone agrees it is not a place for new stagers. It takes a practiced eye and a combination of superior skills, ability, and an understanding of lifestyle to work successfully with that exclusive initiative. Luxury consumers want specialists who interpret style and create unique, innovative solutions to problems they didn’t know they have.

At the end of the day, ultra-high net worth individuals are still clients and customers like any other. Typically, they have upward of $25 million worth of assets and are looking for someone they can trust, rely on, and easily communicate with. What might seem ridiculous now can fast become a revolutionary change in perspective. When shopping for a staging professional, please know the industry has no standards; understand what it means to be “truly certified”; and please value a person who has voluntarily submitted themselves to having their skills, knowledge, and abilities measured when it isn’t officially required. The CSP certification process is a measure of a person’s integrity, quality of work and technical competence. It provides a foundation for wanting to be the very best they can be in order to bring outstanding, stellar service levels to your client.

Look for the LSS™ designation as a quality symbol in support of your quest for brand awareness in the luxury real estate field.

Pool photo from unsplash.

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About Christine Rae

Christine Rae blends her passion for the staging and decorating industries, her desire for helping people develop their potential, the thrill of training to the presentation of the CSPâ„¢ workshop. She has honed her skills and built her knowledge through extensive training in a variety of disciplines. During the last five years Christine has trained over 1600 people and in 2004 was recipient of an International Staging Award. Christine believes a crucial part of success as a trainer is to keep your hand in the industry you speak and teach about. This is why she continues to work (outside of training sessions) at building her own staging business, and works with a select group of Realtors® . The best business anyone can have is from a referral - it is an honor and privilege to work with you and your sphere of influence. Wellness with Essential Oils: http://www.christineraelivingoils.com