Earn the Certified Staging Professionals™ (CSP™) designation when you take a three-day intensive program at Purchase College, State University of New York.

Purchase College is proud to partner with Certified Staging Professionals™ to offer an intensive, comprehensive program taught through hands-on interaction, group exercises, role play, and in-depth practical application of work samples geared to prepare the participants to enter the staging industry with the confidence and experience necessary to succeed.

Instructor, Nairn Friemann, is pleased to bring the CSP Certification program to Purchase College for the first time. As president of Ingenuity & Pizzazz, Inc., one of New York City’s top real state staging companies, Nairn has collaborated with agents and sellers on the staging and marketing of over $500 million in real estate in the Tri-state area.

Nairn has achieved exceptional media attention, including: the CBS Early Show, CNN, Business Week, Dow Jones Market Watch, the New York Times, the New York Post, New York Spaces, the Greenwich Time, the Staging Standard, Staging for Dummies and others. A leader in the professional staging industry, Nairn is a frequent speaker at conferences and workshops for stagers and real estate agents.

Nairn also knows that to create a successful staging business, there has to be an emphasis on “business”. She has an MBA and a background as an award-winning university lecturer in business management. As a Certified Staging Professionals instructor, she now enjoys sharing her diverse experience and expertise with all her CSP trainees.

Here are just a few testimonials:

“What a great course you ran. Thank you for all your time and energy you gave us. Such a pleasure to meet you and glean a little of your extensive knowledge. Many, many thanks.”
D. Keegan

“Personally and professionally, I was very impressed by Nairn’s experience, knowledge and delivery of the Home Staging three day course in New York City. I believe her real skill lies in her outstanding ability to communicate with the students. She is a true professional.”
J. Rubinsky

I recently completed another successful Certified Staging Professionals training in NYC. We got a perfect 10 rating.

Sharing feedback received from a new CSP – What is the most important reason for the score you gave?

“Nairn Friemann is an outstanding person in the field with knowledge, experience, gentleness and ability to teach. She is also willing to meet with grads after the …class to continue teaching other aspects of the business. She is real!”

Other reasons we scored a 10:
“The CSP manual loaded with information to bring you to many different facets of this industry,
The business plan guide,
The assistance in developing a website,
The on-going support available after the class,
The field experience-real life stuff and we got two perspectives of the business,
The test which kept you on your toes and got you to think rather than just attend a 3-day seminar”
D. Mansfield

Register now!

To enroll for Section A, September 13-15, visit www.csptraining.com/purchase_september.

To enroll for Section B, October 28-30, visit www.csptraining.com/purchase_october.

Congratulaions to Carol Halt,
Senior Vice President & Associate Broker at Barak Realty in New York, who was recently honored with top awards at her firm:

WINNER BARAK 2009 BEST IN CUSTOMER SERVICE

WINNER BARAK 2009 DEAL OF THE YEAR

WINNER BARAK 2009 #2 TOP PRODUCER

Carol has built her reputation for client trust and satisfaction through proven results, integrity, loyalty, market knowledge and unparalleled personalized service. She utilizes great communication and follow-up skills, sharp negotiating know-how, analytical ability and strict attention to detail to achieve the client’s wishes. Because of her desire to satisfy, Carol eases the process without sacrificing toughness or determination.

Carol truly understands the importance of professional home staging in the marketing of real estate in today’s competitive marketplace and has integrated home staging in her comprehensive marketing plan for each seller. She says,

“You only get one chance to make a first impression” and “a picture speaks a thousand words”, both seem like just corny phrases but are critical to selling property in this type of market. The property needs to be prepared by a PROFESSIONAL STAGER to optimize and enhance the property’s appearance, making it appeal to the widest audience of buyers. Since most buyers begin their search on the web, the photographs need to show the property at its very best. I always include professional staging as part of my marketing plan when pitching for a listing; it’s critical and gives the property an edge over the competition. It results in a quicker sale at the very best price.”

It is always such a pleasure to collaborate with savvy agents like Carol. At Ingenuity & Pizzazz, Inc., we always share the seller’s and agent’s goals of selling quickly for top dollar. Certified Staging Professionals are experts at handling staging challenges, always working with tight deadlines and limited budgets. Once we are on the team, the agent can focus their full attention on their areas of expertise – marketing and selling. It’s a win-win situation for everyone.

We transformed an Upper Westside property for Carol last year. As Carol says, “the examples shown are of before and after staging by Ingenuity & Pizzazz, Inc. . It would have been virtually impossible to sell this property in the original state. Buyers would focus on the all the clutter and personal items, a total distraction plus the space appears very small. After staging, it showed how large the space really is and the staged furnishings were neutral and not distracting.”

Carol Halt is an outstanding broker who always focuses on what is best for her clients. To learn more about Carol and her services, visit her website or contact her at carol@barakny.com

To learn more about Ingenuity & Pizzazz, Inc. and my services, please visit www.ingenuitypizzazz.com.. I am also very proud to a trainer for Certified Staging Professionals, the leading staging training company in North America. If you are interested in a career in professional home staging, we have CSP training classes scheduled across North America.

If you are a real estate agent who is interested in increasing your sales and commissions by incorporating home staging in your marketing plan, Certified Staging Professionals offers the one day CSP Elite Program for agents.

My upcoming 3-day, hands-on, Certified Staging Professionals classes are:

Ottawa – February 15-17
Philadelphia – March 8 – 10
New York – April 10 -12
Teaneck – May 3-5

Nairn Friemann, MBA
Certified Staging Professional & Trainer
Ingenuity & Pizzazz, Inc.
www.ingenuitypizzazz.com
nairn@ingenuitypizzazz.com

After a challenging year in New York, buyers are returning to the marketplace in search of the best values. Price, location and terms are still key factors in any sale, but never before have condition and presentation been so important.

Savvy real estate agents are collaborating with professional stagers to ensure their marketing efforts reap top financial rewards for their clients, their real estate companies and themselves. It is a fact that professionally staged properties sell faster and for more money than comps that are not staged. So the big question is, why aren’t all properties being professionally staged?
.

Too many agents and sellers are unwisely stuck in the mindset of staging as a cost or an expense, instead of truly understanding the amazing short-term investment opportunities of professional staging. For most sellers, their home is their most valuable asset and they should be determined to maximize the financial return on the sale of their property. As staging experts, we can help sellers and agents achieve their goals of selling for top dollar as quickly as possible.

Here are a few testimonials from some of my recent success stories:

“The Upper Westside property went on the market Sunday, January 10th for $1,595,000. On Tuesday January 19th an offer of $1,575,000 was accepted. Without your staging, we would probably have received closer to $1,400,000.”

D. Anderson, BHS

Thanks to Nairn Friemann we received a higher than expected offer for an estate-condition apartment at Imperial House. I recommend her for three reasons: a) she gave my customers very viable staging
options at several different price points; b) she delivered a terrific finished product in quick time; and c) her prices were as reasonable as she was flexible and cooperative.

J. Charnas, Fox Residential

Staging works for rentals too!

” Thanks so much Nairn. You are the best! The apartment rented in two weeks with a lot of interest.”

D. Dickinison, Fox Residential

For more information about my company Ingenuity & Pizzazz, Inc. and my services, please visit www.ingenuitypizzazz.com or contact me at nairn@ingenuitypizzazz.com

If you are interested in a career in home staging, I have also have upcoming Certified Staging Professionals training classes scheduled as follows:

Feb. 15-17 Ottawa
March 8 – 10 Philadelphia
April 10 – 12 New York

For more information about the training, visit www.csptraining.com or contact me at nairn@ingenuitypizzazz.com.

Nairn Friemann, MBA
Certified Staging Professional and Trainer

Ingenuity & Pizzazz, Inc.
www.ingenuitypizzazz.com
nairn@ingenuitypizzazz.com

It is such an honor to have been nominated for RESA’s 2010 Industry Award for Stager Pro. As president of Ingenuity & Pizzazz, Inc. I have been a home stager for over six years, and it has been quite a journey for all of us who got started in “the beginning.” It has been exciting to witness the growth of the home staging industry and the continuing elevation of professional standards.

Christine Rae, president of Certified Staging Professionals, deserves much of the credit for continually raising the bar in the training of new stagers and in establishing a Code of Conduct for all CSPs – the gold standard of the highest professional ethics. The leading staging training company in North America, Certified Staging Professionals offers the best value hands-on training experience and incomparable curriculum, resources and after-training support. Our CSPs are truly staging professionals.

As a trainer for Certified Staging Professionals, I am able to share my diverse experience and expertise with all my trainees. I’m looking forward to my upcoming 2010 classes:

January 9 -11 : New York, NY
January 18-20 : Montreal, QC
February 1-3 : Hawthorne, NJ
February 6-8 : Pittsburgh, PA
February 15-17 : Ottawa, ON

For more information, please visit: www.ingenuitypizzazz.com, and www.csptraining.com

Ingenuity & Pizzazz, Inc. is a full service staging company, specializing in staging to sell, staging to live and staging training. We have collaborated with agents and sellers on the staging and marketing of over $500 million in real estate and pride ourselves on the high quality of our showcasing expertise and our incomparable customer service. Our clients call us magicians and miracle workers. The magic and miracles happen because of our talent, professional training, extensive experience and high standards.

Contact:

Nairn Friemann, MBA
Certified Staging Professional & Trainer
www.ingenuitypizzazz.com
nairn@ingenuitypizzazz.com
917-952-4669

As president of Ingenuity & Pizzazz, Inc. I have met hundreds of real estate agents and collaborate with some of New York City’s top brokers. With all the media attention home staging has captured over the past few years, I would think that all real estate agents would be advocates for home staging. But in fact, many of them don’t discuss home staging recommendations at all with their clients because of a very basic communication problem.

Ann Mehl, is a certified coach through the Life Purpose Institute and Martha Beck’s NorthStar program. Her recent blog, Mastering the Art of Fierce Conversations, and interview with author, Susan Scott, provides timely and valuable information for home sellers, real estate agents and home stagers. It describes how people generally avoid uncomfortable conversations, even when the cost of not having them is high.

This is especially true of some real estate agents, who are fearful of upsetting home sellers and perhaps even losing a listing, if they tell them honestly what needs to be done to prepare their homes for sale. As a consequence, many properties are listed without adequate staging and end up lingering on the market, leading to significant price reductions and increased carrying charges.

Economic Theory 101
If a new product is launched into a highly competitive market place in unattractive packaging and/or damaged condition, the only way it will sell is at a DISCOUNT! In real estate, the discount represents significant financial loss for the sellers.

Fear of having a difficult or awkward conversation with a home seller, is not a good excuse for reduced selling prices and extended time on the market. The solution is very simple. A real estate agent needs to have a Certified Staging Professional on their marketing team! CSPs are experts at handling the tough issues. They are trained in the art of comprehensive staging consultations, where all issues – good and bad – are addressed in a professional and tactful manner. They not only know what needs to be said, they know how to say it.

When necessary, a CSP can even play the “bad cop” while the agent remains the “good cop.” This is especially helpful when sensitive issues, such as odor problems, need to be addressed. The agent need not fear having that difficult conversation with the seller because they are confident that their CSP will handle the entire situation diplomatically and offer solutions that will resolve the problem.

All properties benefit from some degree of home staging in any market. However, when supply exceeds demand, not only is there more competition, there is more “staged” competition. Agents who don’t address the topic of home staging are not serving their clients’ best interests. In fact they are giving the competition the advantage!

Some agents are afraid of suggesting staging because they think it will cost “too much money.” Home staging is an investment, not an expense. In fact, professional home staging is the best short-term investment a home seller can make! Just consider the financial return of a 12-month CD at today’s interest rates. An investment in their most valuable asset is the wiser financial decision for any home seller.

Statistics show that staged properties sell faster and for more money than comps that are not staged. Owners do not save money by not staging. They lose money by not getting the highest price for their asset and by incurring additional carrying costs for the extra time on the market. The investment in staging is always less than the first price reduction – so agents who don’t recommend staging are not saving their clients money – they are costing them significantly.

If the financial aspect of the conversation is intimidating to an agent, again, the solution is simple. A CSP is skilled at communicating the value of staging to sellers and making recommendations that will have the greatest return on equity.

Although it is understandable that many agents are fearful of having these sometimes difficult, but always critical, conversations with clients, not having the conversations is not acceptable. The consequences are much too costly to the home sellers. The best way for agents to handle these conversations is to hire a home staging expert to deal with all the sensitive issues in a thoroughly skilled and professional way. Certified Staging Professionals are trained in mastering the art of difficult conversations.

As a trainer for Certified Staging Professionals, I share my diverse experience with all my trainees. For more information on my upcoming CSP classes in the U.S. and Canada, please visit: www.ingenuitypizzazz.com or www.csptraining.com or contact me at nairn@ingenuitypizzazz.com

The following is an excerpt from Ann Mehl’s blog, Mastering the Art of Fierce Conversations. You can read the entire blog on her website.

“There are certain conversations we all dread: the ones in which we have to deliver bad news, discuss a sensitive or “political” subject, or talk about a project that’s gone wrong. Have you ever recognized too late that a client was frustrated because you failed to resolve an issue? Or perhaps spent time cleaning up in the aftermath of a discussion that didn’t go according to plan?

In a polite society, we are generally hardwired to avoid confrontation.Nobody wants to play the bad guy or have a situation blow up in their face. But often the cost of NOT having these conversations can be far costlier than the temporary discomfort you may feel. You want to take charge and talk about it – candidly and effectively. But how??

One of the best business books I’ve read on this subject is Fierce Conversations by Susan Scott (SS). In this book, she provides the tools we all need to master the art of “difficult” conversations.

AM: How do you personally define “fierce conversations”?

SS:The word “fierce” wakes me up. Synonyms include robust, unbridled, uncurbed, untamed. A bit unnerving, and exhilarating. The simplest definition of a fierce conversation is one in which we come out from behind ourselves, into the conversation, and make it real. Such conversations are rare, because most people are deeply uncomfortable with real. Having worked with people all over the world, at all levels within organizations, it seems to me that withholding what we really think and feel is a global pandemic, resulting in costly, painful outcomes for all of us. The economic meltdown occurred gradually then suddenly, one failed, one missing conversation at a time. Based on results, it is the unreal conversations that should concern us. They are incredibly expensive for individuals, couples, teams, organizations, for countries, for our planet.

Nairn Friemann
Certified Staging Professional & Trainer
Ingenuity & Pizzazz, Inc.
www.ingenuitypizzazz.com
nairn@ingenuitypizzazz.com

I am so proud of my new NYC CSPs! We had a fantastic staging training last weekend in my Chelsea loft office space. The class staged a $1.350 million Pre-War, 2 bedroom, 2 bathroom co-op on the Upper West Side on Monday, Oct. 19th. The owner is a recent widower, looking forward to selling his apartment and moving to his home in Israel, but of course with so many fond memories present, the process can be emotional and overwhelming.

It was truly such a pleasure to be able help him prepare his apartment for showings. In amazing synchronicity, one of the NYC trainees, Aya Barak, had traveled all the way from Israell to take this CSP training and was able to converse with the seller in Hebrew -an incredible coincidence.The home is in very good condition and very clean, it just needed some “reducing, re-arranging and refreshing” and the CSP special touch.

The class worked enthusiastically and energetically and created an amazing transformation! The first open house was this past Sunday. By Monday they had a very good offer and appointments from four couples to return for second visits. In this very “challenged” NYC market, this is exceptional!

This was such a positive experience for everyone. The class had an excellent hands-on learning experience and felt really happy that they were able to help this seller so much. All in keeping with Christine Rae’s “pay it forward” philosophy for CSP.

Marie-Elena Waldrip summed it up so well. “The class and our working together ended all too soon- I never had so much fun working so hard!”

The CSP NYC classes are unique because they are run work-shop style with a maximum of 6 trainees. This allows excellent opportunity for lots of one-on-one attention and a high energy class dynamic. As president of Ingenuity & Pizzazz, Inc. have collaborated with home sellers and agents on the staging and marketing of over $500 million in real estate and I share my diverse experience with my trainees.

My next New York class is scheduled for January 9th – 11th, 2010. For more information please visit www.ingenuitypizzazz.com and www.csptraining.com

Nairn Friemann
Ingenuity & Pizzazz, Inc.
www.ingenuitypizzazz.com
nairn@ingenuitypizzazz.com
917-952-4669

I have just read an inspiring business book, Small Giants – Companies That Choose to Be Great Instead of Big, by Bo Burlington. A finalist for the Financial Times/Goldman Sachs Business Book of the Year Award, this book rejects the mantra of growth for growth’s sake in favor of a passionate dedication to becoming the absolute best and demonstrates that big does not equal great and great does not equal big.

As home staging entrepreneurs, we are not corporate giants – but we can be great! Common attributes of these small giants were: close connections to their communities and demonstrated and meaningful social responsibility; outstanding customer service, close ties to employees, suppliers and clients; and leaders who were passionate and had deep emotional commitments to their businesses.

What are you doing in your business that makes you great? As president of Ingenuity & Pizzazz, Inc., I have developed close relationships with my community of real estate agents and vendors. I am committed to delivering excellent staging work and incomparable customer service to every client – regardless of the price of the job. I am absolutely passionate about the value of staging and the work I do, including training new home stagers for Certified Staging Professionals. I support Habitat for Humanity and local NYC non-profit organizations. I am also dedicated to my professional communities and am always supportive of my CSP alumni. Of course we all want to increase our success and profitability, but it is critical to stay focused on being the best we can be.

With this, small is the new big, thought on my mind, I made another connection this morning, reading the Sunday newspaper, Parade (Oct. 11/09, p.6). “American Houses Are Getting Smaller”. In a reversal of a decades long trend, houses are getting smaller and downsizing continues. The McMansion era has come to an end.

“Demand has shifted from people looking to trade up to larger homes to first-time buyers, who are typically younger, with less income, looking for a place that is more modest. Smaller houses are also attractive to empty-nesters looking for places that are more energy efficient and less expensive to maintain.”

This presents several opportunities for home stagers:

STAGING SMALL SPACES: A few years ago, some agents didn’t bother staging small spaces. Of course that was a mistake, because all properties benefit from staging, and all sellers deserve to achieve the maximum ROI on the sale of their homes. But now, agents are paying attention to the marketing of these smaller properties because they are in demand. And while more buyers are now interested in smaller properties, they still desire the best value. Properties that are staged to look bright, spacious and appealing to the targeted buyer will have the competitive edge. I have recently staged two studios and a one bedroom apartment, that may not have been staged just a couple of years ago.

DOWNSIZING SERVICES: Another opportunity for home stagers is to help home sellers transition into smaller spaces with space planning, color choices and downsizing strategies, as part of their staging for living services.

ECO-STAGING: And with revved up interest in energy efficiencies and cost savings, there will be increased interest in Eco-Staging and Green businesses.

I suggest we embrace the “small is the new big” in our business practices. Sign up and take the Certified Staging Professionals continuing- ed classes in staging for living and Green Build Science. Add these services to your business. And as always, focus on being great.

Nairn Friemann, MBA
Certified Staging Professional & Trainer

Ingenuity & Pizzazz, Inc.
www.ingenuitypizzazz.com
nairn@ingenuitypizzazz.com
917-952-4669

As a very experienced stager and president of Ingenuity & Pizzazz, Inc., (I have collaborated with home sellers and real estate agents in the staging and marketing of over $500 million in real estate in the Tri-state area), I feel the need to comment on the issue of hiring a home stager, based on the lowest bid. Some home staging companies are now marketing themselves by their willingness to accept sellers’ lowest budgets. It is well known that in any business, you cannot achieve all three of the following at the same time: high quality, low price, and fastest delivery. Generally speaking, you get what you pay for.

For most sellers, their home is their number one financial asset. The return on the sale of this asset will be key to their future financial well-being. Statistics prove that professionally staged homes sell faster and for more money than comparables that are not staged. Furthermore, with a surplus of inventory, the competition for any home seller today is greater than it has been in years. With more than 90% of buyers shopping first on the internet, the website marketing is the key to attracting traffic to a listing. Viewing the property, buyers need to fall in love within minutes – the first impression is that powerful to buyer decision making. Professional home staging is not decorating – it is marketing, pure and simple.

Would any business launch a product into a competitive market in an unattractive package or damaged condition? Of course not. Because the only way that type of product will sell is at a significant discount! Staging is not an expense – it is an INVESTMENT- in fact, the best short-term investment a home seller will ever make. Just compare the financial return from a profitable and quicker sale (which also reduces monthly carrying costs), with the interest the banks are offering for 6-month CDs.

The choice of a professional home stager, is a critical decision that should only be made in consideration of many criteria – and certainly not just on price! In many cases, the savvy real estate agent already has a professional stager working on their marketing team. If the agent can’t recommend a stager, then the home seller needs to base their decision on the stager’s expertise, experience, track-record, professionalism and portfolio. Of course everyone has budgets and professional stagers will do their best to get the biggest impact for the client’s investment. However, it is wise to listen to the professional stager’s comprehensive consultation and recommendations before making any final decisions on what should be invested in the staging project. Home sellers today have too much at stake to be “penny wise and pound foolish.”

Certified Staging Professionals understand the importance of explaining to sellers what needs to be done to get their homes market ready. As consultants they accept that it is their responsibility not only to showcase the strengths of a property but also to address the weaknesses – even when some of these issues might be sensitive in nature. The bottom line is that this is a marketing collaboration between the seller, the home stager and the agent to achieve the highest possible return on the sale of the property in the shortest amount of time.

The Certified Staging Professionals training does not only teach staging techniques and tips but also sets the highest standards of ethics and professional responsibility. It is the most comprehensive home staging training program available. Unlike the on-line training companies, CSP provides trainees with hands-on staging experience and incomparable after-training support. I am confident that the CSP home staging training program is the best investment budding home stagers can make in themselves and their businesses. I am extremely proud of being a trainer for this exemplary organization and am pleased to share my diverse experience and expertise with all my trainees.

I am looking forward to my upcoming home staging training classes in New York City (Oct. 17-19) and Ottawa (Nov. 2-4).

For more information, please visit www.csptraining.com and www.ingenuitypizzazz.com or contact Nairn Friemann at nairn@ingenuitypizzazz.com.

Nairn Friemann
Certified Staging Professional and Trainer
Ingenuity & Pizzazz, Inc.
www.ingenuitypizzazz.com
nairn@ingenuitypizzazz.com
917-952-4669

Train with the industry leaders and add professional staging services to your business. Certified Staging Professionals offers the most comprehensive, hands-on staging training program available and unparalleled after-training support. Founded in 2005, by internationally acclaimed staging expert, Christine Rae, CSP delivers the best value in staging training in the industry.

As president of Ingenuity & Pizzazz, Inc., one of New York City’s top staging companies, I have collaborated with agents and home sellers on the staging and marketing of over $500 million in real estate in the Tri-State area. As a trainer for CSP, I share my diverse experience and expertise with all my trainees. I have upcoming classes in Hartford, CT (Sept. 21-23), New York (17-19) an Ottawa (Nov. 2-4). My New York classes are run work-shop style in my Chelsea office with a maximum of six trainees, with ample opportunity for one-on-one attention. On Day Three, trainees get to stage a New York City property!

And here are three very special offers from Certified Staging Professionals:

1. Don’t see your city on our list of scheduled classes? We will come to you for a minimum of 6 trainees. You name your date and location. We’ll do the traveling!

2. Register 30 days in advance and receive a DVD package from Ann Maurice, TV’s House Doctor and international staging expert. A special value of $200.

3. Last but not least, is our extraordinary Second Chance Offer for the remainder of our 2009 classes. For anyone who has invested in another staging training program but who would like to upgrade to the CSP training and designation, we will include the CSP exclusive Fast Track Package with the basic investment level. To qualify, proof of former training will be required and registration must be made by the end of October 2009.

For more information about Nairn Friemann’s upcoming classes, contact Nairn at 917-952-4669 or nairn@ingenuitypizzazz.com and to register for a class contact Liz McSorley at 1-888-STAGING.

Here’s what professionals are saying about the CSP three-day staging training program

“When I originally entered the staging field, I took a staging course from a staging training company. My teacher at that school was Christine Rae. Subsequently, she started her own training company, Certified Staging Professionals, and I decided to add further credentials to my name – the CSP designation. Even though I have been staging for four years since the original indoctrination, there was so much more that I got out of the CSP course. I highly recommend anyone, who is entering the staging profession, to obtain credentials from this outstanding program.”

Barbara Brock, CSP, President, A Proper Place President, RESA NYC, Former President, NAPO NYC

“The CSP training is one of the best investments I have made in my business. The course really gave me everything I needed to hit the ground running in the field of Real Estate Staging. It has also been a terrific advantage to be more diversified in these hard economic times. Real Estate Staging is now about 20% of my overall business and has been the perfect supplement to my organizing business.”

Ron Shuma, CSP, President, A+ Organizing

“After much research and thought I decided on training with CSP. The decision did not come easy, as the initial cost seemed quite steep for my small business budget. CSP has been extremely supportive from the beginning. I am the type of person who asks many, many questions before, during and after a course such as this. In every case, the CSP representatives would respond within a 24-hour period, always happy to reply and help. The actual course went beyond my expectations. The instructor, Nairn Friemann, was excellent. She shared the multitude of information in a manner that kept us focused and attentive in the busy 10-hour days. The hands on experience of actually Staging a home was invaluable. There is just so much more to Home Staging than I possibly imagined. CSP representatives are there and willing to share their knowledge, experiences and expertise to help me be successful. I am so happy I invested in this program and look forward to being part of this organization.”

Gloria Volz, CSP, President, Adirondack Organized Solutions

“I had the pleasure of being a student in Nairn Friemann’s Certified Staging Professionals training classes, for an intensive 3-day seminar. Being an interior designer for 37 years, it is usually me who plays “teacher” rather than student. I must confess that I have more often than not been bored and disappointed in such events. But Nairn’s class was a very different experience. She was a serious, committed, engaging teacher, who clearly is at the top of her game in the staging industry. She exhibited interest in each of her students, and gave individual guidance. I took prolific notes, and soon realized how much I could learn from her. She has my full respect, appreciation, and admiration.”

Alice Silverman, CSP, President, Decorate in a Day

Nairn Friemann
Ingenuity & Pizzazz, Inc.
www.ingenuitypizzazz.com
nairn@ingenuitypizzazz.com
917-952-4669

As a Certified Staging Professionals trainer, I am always truly impressed with the amazing transformations our trainees create on Day Three of our staging training program. Although we all pride ourselves in the incomparable learning experience CSP offers our trainees during our three-day, intensive staging training “boot camp,” we are also equally proud of the talent, creativity and work ethic of our class teams. After two days of classroom teaching, everyone feels tired and some are a little overwhelmed. But on Day Three when the class receives their staging challenge, the adrenaline and creative juices kick in, and within a few hours, with very limited resources, miracles occur.

Experiencing these staging transformations is always so gratifying for all of us. When the homeowners and agents return to assess our staging work, there is always apprehension. Will they like what we have done? Will they object to any changes we have made? Of course, we hope that everyone will be happy with what we have created. Stagers thrive on enthusiastic positive reinforcement. However, in some cases, the rewards are far more meaningful.

Recently, one of my classes staged a home for a family in unfortunate circumstances. The husband had been badly injured in a car accident and had been hospitalized for months. In spite of regular physiotherapy, he was still unable to resume work in his own small business. Sadly, this had caused financial hardship for the family and had led to the need for them to sell their home. After two months on the extremely tough real estate market, the house had not received any offers.

My class of five incredible CSP trainees rolled up their sleeves and got to work. Room by room, they edited excess items and carried them to the basement, re-arranged existing furnishings, searched closets and cabinets for optional linens and staging items, and then showcased each room. The result was transformational. After four and a half hours, the home felt more welcoming and spacious, and focal points and key strengths were highlighted.

The husband came home first and was extremely happy and complimented us all on our hard work. He called his wife to tell her about the changes and she came home to see for herself. They were truly overwhelmed. The wife said her home had never looked so beautiful. They were such a lovely couple and our class was truly touched by them and their situation. As we left, the husband took my hand and said, “God bless you.”

The market is extremely competitive these days and we cannot guarantee that this newly staged home will now sell quickly. Although we left them a list of additional recommendations, it is doubtful that they will be able to follow through on these due to their financial circumstances. Undoubtedly, the house is far more marketable than it was before we created our CSP staging magic. But what we do know for certain is that in a brief moment in time, CSP touched the lives of these wonderful people and brought them pure joy in the beauty of their home. It is so gratifying to me that not only are we providing the best staging training in the industry for our CSPs, but we are also helping so many deserving home sellers in the process.

In this tough real estate market, home sellers and real estate agents must integrate professional staging services in their marketing plan. Some agents are saying, if you don’t stage, you’re helping to sell the competition. In this buyers’ market, the key success factors are: realistic pricing, optimal presentation and savvy marketing. Certified Staging Professionals collaborate with home sellers and real estate agents to ensure that their properties can be marketed to full potential. Our goals are to maximize the return on the sale of our clients’ most valuable assets and to minimize time on the market. Our professional services are now more important than ever.

I feel so fortunate to have this opportunity to work in a profession that has such an important role to play. As the president of Ingenuity & Pizzazz, Inc.,I have collaborated with home sellers and real estate agents on the staging and marketing of over $500 million in real estate, and as a CSP trainer, I can share this diverse experience and expertise. And I am very proud to be a member of the Certified Staging Professionals team because I sincerely believe that this is the best staging training program in the industry, with unparalleled after-training support. Christine Rae, CSP’s visionary founder, continues to set the bar higher for the entire professional staging community as her exemplary organization expands in North America and now Australia.

For more information on our upcoming Certified Staging Professional classes, please visit www.stagingtraining.com. and to learn more about me and my staging services, please visit www.ingenuitypizzazz.com. My upcoming scheduled classes are:

New York : March 14-16
Montreal : March 23-25
Boston : April 15 – 17
New Jersey: May 12 – 14
Ottawa : June 2 – 4

Nairn Friemann
Ingenuity & Pizzazz, Inc.
www.ingenuitypizzazz.com
nairn@ingenuitypizzazz.com
917-952-4669